By Stuart Maister, Chief Storyteller, Strategic Narrative

How do you stand out from the crowd? This questions is crucial when applied to your business, your product, your service or even you as a transformational leader. It can also apply to a new strategy or initiative – how do we make it land effectively in a noisy world?

This is the 5th of my 5 videos on transformational leadership, and there are some golden threads running through all of them. It takes 4 minutes to watch.

Watching this will give you a good briefing on the critical importance of the Strategic Narrative in your organisation, and how you can go about developing it. Links to the other 4 videos in the series are at the bottom of the page.

If this resonates with you, and you feel you might need support in this, then please email me at


Other videos in this series:

  1. 4 questions that will define your personal leadership narrative
  2. The 3 questions that mean you can  provide leadership to key accounts
  3. 4 questions that will make 2019 more successful
  4. 4 questions that will accelerate transformational change.