By Stuart Maister, Chief Storyteller, Strategic Narrative Digital Leaders Week in the UK focuses on the ways to develop and achieve digital transformation. One of the key drivers of this is how well the story of change is defined, communicated, understood and then owned by the audience. The DLW team asked me to lead an hour long online workshop to provide a training to its audience about how to build

By Stuart Maister, Chief Storyteller, Strategic Narrative and Kevin Vaughan-Smith, MD of Haylin Associates Over the years many clients have told us the same thing: we struggle to move away from a transactional relationship with our key accounts. We end up bidding for projects, competing on price, struggling to differentiate. We’re launching a new programme to help tackle this. Read on to find out more. Then if this is relevant to your role, watch our video at

By Stuart Maister, Chief Storyteller, Strategic Narrative How do you stand out from the crowd? This questions is crucial when applied to your business, your product, your service or even you as a transformational leader. It can also apply to a new strategy or initiative – how do we make it land effectively in a noisy world? This is the 5th of my 5 videos on transformational leadership, and there

By Stuart Maister, Chief Storyteller, Strategic Narrative The cliché that ‘change is the new constant’ suggests that we live in a permanent situation of chaos, uncertainty and revolution. That can’t be true as, if it were, no one would be able to function. The truth is that change is usually evolution, not revolution. Sometimes this is genuine transformation. Other times it’s simply fast development. However, what’s more true than ever

By Stuart Maister, Chief Storyteller, Strategic Narrative How was 2019 for you? Was it successful? Did you deliver that transformation you planned? Did you grow as you’d hoped? Did you develop that key account? Wait a minute. I’m posting this in 2018. Why am I asking this question? Here’s why. It’s undeniable that reality is a story borough to life. That means your performance next year will reflect the narrative

By Stuart Maister, Chief Storyteller, Strategic Narrative This is the first of a series of 5 videos on how to use powerful narrative to provide transformational leadership to your team, your clients and the marketplace. What do you stand for and how do you lead? Will next year be the same as this year? Is that what you want? The answer is probably no -but in any event, the pace

By Stuart Maister, Chief Storyteller, Strategic Narrative When you arrived at the KGB prison in Vilnius the capital of Lithuania, you’d be held in the isolation cell in the picture above for 3 hours or more. This was relative luxury – when the cell was first built, it did not have a seat and so you’d be standing while you waited to be ‘interviewed’ by the KGB. Or, before that,

By Stuart Maister, Chief Storyteller, Strategic Narrative I was lucky enough to visit Lithuania to lead a workshop for the International Association of Business Communicators – the #IABC. The theme was change: how to get right the story so that everyone is aligned and focused. The audience was a group who’d come for the Leadership Institute in Vilnius. Many were local, but there were a number who’d come from across

By Stuart Maister, Chief Storyteller, Strategic Narrative Why do clients choose your firm of accountants rather than the other guys? Or, perhaps more tellingly, why did they choose them rather than us? Unless you are highly specialised, it wasn’t because of technical expertise. One of the challenges for all professional service firms is to differentiate in a field where what you do is pretty much the same as everyone else.

By Stuart Maister, Chief Storyteller, Strategic Narrative A recent major report to the UK government about productivity and performance said this: “A strong narrative that provides a clear, shared vision for the organisation is at the heart of employee engagement.” It makes sense. If we all share the same story, then we all point in the same direction. There is real clarity about why I should care, how we will