We can help you have bigger, better conversations with key accounts
Just as employees need a vision of the future, and a sense of purpose and mission, so do major clients. Simply servicing them is not enough, especially when you’re trying to win their business. Developing a focused and exciting narrative of the future can be critical.
When you have this, changing how your team engages those clients, bringing the narrative to life with their behaviours and approach, can make a massive difference to the value and retention of that account.
How can we help ?
Working with your account teams we can help them tell a much bigger story to their client, based on their ambitions and your strengths. This is about them developing a stronger pitch and better storytelling skills, connecting firmly to the ambitions and strategy of the client.
In some cases we can work with them, together with their client, to develop a shared narrative. This is a powerful form of co-creation that demonstrates your commitment to listening to them as well as bringing your own insights.
In others we can develop and chair round tables to enable your team to explore with clients their vision and strategy. In this collaborative environment you can create revenue opportunities but also deepen the relationship based on conversation, not selling. Having an independent, business-savvy chair of the session will make it much more powerful.
A new programme of transformational account leadership
We have now launched a new programme which will transform the way your account teams approach and engage their important clients. This focuses on their beliefs and intentions, and is based on a highly successful programme developed with a global professional services firm.