By Stuart Maister, Chief Storyteller, Strategic Narrative

I was lucky enough to visit Lithuania to lead a workshop for the International Association of Business Communicators – the #IABC. The theme was change: how to get right the story so that everyone is aligned and focused.

The audience was a group who’d come for the Leadership Institute in Vilnius. Many were local, but there were a number who’d come from across Europe.

The Chair of the IABC EMENA, Mike Klein, was kind enough to provide this quote afterwards:

“Attending a session with Stuart Maister on telling one’s story is kind of like getting an astronomy lesson from Galileo in that he puts the Sun at the centre. Not Galileo’s galactic sun, but the storytelling principles of England’s notorious Sun newspaper which has held the rapt attention of the UK’s tabloid readers for decades immemorial.

Stuart makes those principles accessible for even the most content-centric or even ego-centric folks around, and by the end of his session, you can tell he’s made a tangible difference. For me, the difference was a tangible, replicable framework for constructing stories that don’t only capture people’s attention, but allow for the effective delivery of substantive or difficult messages. Well worth the price of admission.”

Here’s a short video containing some of the key elements of the workshop.