Becoming a Trusted Partner: how and why

3 Jan

Many firms aspire to become a Trusted Advisor to their important clients. I advocate a higher ambition: to become a Trusted Partner.

Trust is the foundation for winning, retaining and growing clients. That is the right focus.

However, an advisor supports the team. A partner is on the team.

I have written short paper setting out why your firm should aim for Trusted Partner status, and how to go about it. You can read it below.

And then, if it makes sense, you can find out how Strategic Narrative can support your ambition on the Trusted Partner Programme pages.

Clients: be a better buyer - become a Trusted Partner to your suppliers