Ismail Amla tells me his story

"The painful exercise of learning by doing." Ismail Amla has done a lot, and so learned a lot. And, he says, "for a services firm trust is everything."

In this podcast interview he shares the three ways to build trust, how he learned from the damage he caused early in his career by only obsessing about hitting his numbers, and provides real insight into how large companies can be as trusted as small ones if they deliberately decide to.

Ismail runs professional services for the giant tech company, NCR Voyix, which is a major force in payments around the world. He's had big jobs at IBM, Capita, Capco, and was a partner at Accenture. In all of these roles he's had big numbers to hit, and focused on how to grow the businesses for which he was responsible. But, he says, he's come to realise that building long term, high trust relationships is the key to success.

So how do you combine this with the need to hit quarterly targets?

Ismail is also a board member of two major British institutions, Network Rail and UK Sport.He is the co-author of a book called 'From Incremental to Exponential' , which looks at how large businesses can innovate to massively grow just like small ones.

If you like this episode do please subscribe and share. And if it resonates, and may be relevant to your business, do contact stuart.maister@strategic-narrative.com

Ismail Amla in the latest episode of my podcast, Choose Trust

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