How to attract the ideal clients with the right story

Just imagine if you knew why your best clients buy from you and not the from others in the market. You’d be able to win a lot more valuable business…
Yet in my experience many firms cast their net wide and capture all sorts of clients. Some are winners – but others are really not a great fit. They take up time, fill the diary, and mean your people are busy. But they’re actually unprofitable.

That’s why I delivered this briefing – to help you focus on the big fish! I call it Sharpening the Spear – and it’s a 5-step process to develop a powerful sales story that cuts through to the clients who are the best fit for you and your team. (These are the clients who provide the greatest margins and allow you to do your very best work).
This briefing is aimed at partners and those responsible for business development and marketing in professional and business services firms.

You will take away
 How to articulate the value you bring (not the services you provide)
 A structured process to create a sharp sales story that articulates this value
 A mindset shift to focus your story on the best, most profitable clients
 A way of turning this into the focus of your thought leadership
 How to use this story to cross sell more within your own firm

Here’s what others have said about these powerful strategies:
“He gave (our lawyers) a structured framework that allowed them to create a script to build a pitch for clients and colleagues” – Global law firm sales leader
“Very successful event. I really thought Stuart Maister's training was excellent” Global professional firm L&D leader
“100% of attendees rated the session very effective or effective.100% would recommend it to a colleague.” Global professional firm training survey.

Watch the video below - then reach out to hear how I can train, coach and consult in this area with your firm - or give this as a highly interactive keynote at your next partner conference.