How to build a story WITH your strategic customers

You should not sell to your most important customers. You should partner with them, and the basis for that is to build a powerful story together that contains your ambition for the relationship and the way you’ll achieve it.

And it begins by being sure who your best customers are - the ones that fit your narrative well. This short video sets out how to develop the Strategic Narrative that retains and grows your key accounts.

If this resonates, do get in touch.