What is your Statue of Liberty?

It’s not enough to have a great narrative. It needs to be true and brought to life in how you do things and the symbols customers, employees and investors see when they experience you and your company.

Here are some reflections on that from the Statue of Liberty, one of the greatest symbols of a set of ideas and values.

As ever, if this resonates with you please do get in touch to see whether we can make this work in your world.

What is your Statue of Liberty? In this 4 minute video I set out how you can define your own key symbol which brings to life your organisation and its values.