Strategic sales clarity to win in the market
You have many stories but only one Strategic Narrative. This is the overarching vision which captures in a few short phrases who you’re for, why they should care and choose you, why you do what you do and how you do it that makes you special, different or just great.
Focus, clarity, alignment, action. Whether you are an individual leader or business, these are the key drivers for success. As a consultant, Stuart can help:
Develop a clear strategy based on a powerful narrative, ensuring there are firm decisions and defined actions, linked where appropriate to a business plan
Help your people move from being a valued supplier to become a Trusted Partner, growing key accounts and becoming the Partner of Choice (more details on this programme can be found here)
Differentiate your service in a crowded market by articulating your strengths connected to the needs of your best customers
Give leaders real clarity of purpose, vision and action
Stuart developed this concept a decade ago and now works personally on all projects.
If you need a simple, clear story to tell that everyone understands, reach out for a 30 minute call to explore what this might mean in practice.
"When Arup decided to strengthen our reputation as Digital leaders, we turned to Strategic Narrative to help us define and articulate a clear story. Stuart worked closely with our leadership team, ran a challenging and provocative workshop and brought real insights, experience and ideas to the table. He helped us create a simple, powerful narrative around a few big ideas that cut through complexity and reflect our distinctive position.
Stuart’s mix of journalism, insight and production experience means he can work with our most senior leaders as he continues to engage with us on embedding ‘storytelling’ across the Firm.”
Karim Emara, CMO
Arup