‘The Trusted Advisor’, 22 years later…
Speak with many professional firms and they tell you: ‘we want to become a Trusted Advisor to our clients’. This phrase was created by the book of the same name, published in 2001, and authored by business guru David Maister together with two co-authors, Charles Green and Robert Galford. This is my copy, given to me by my cousin David, back then.
Make it stand out
In the latest edition of the podcast I present with Kevin Vaughan-Smith, we’re delighted to speak with one of the authors, Charlie Green, reflecting both on the definition of trust within the book and how this has developed over the past 22 years.
Charlie says demonstrating trust is being ‘long term selfish’, and he shares his thoughts on such issues as…
What is trust now?
What stops people acting in a trustworthy way?
What does a high trust relationship look like?
And he talks about the power of truth – a simple idea, but very powerful.
Charlie quotes from his own experience as well as sharing his thinking on trust with us.
Our new podcast series, Choose Trust, will feature leaders and thinkers who set out why trust is the way to do business, how to build trust and the value this can create. It’s part if the research for our new book of the same name, published by Economist Books and out next year.
Click on the PLAY button below to hear the interview with Charlie Green. And contact me here if you would like to build higher levels of trust with clients, colleagues and partners.
